Green Business Tips


Spam = BAD… Email Blasts = GOOD!

Posted in Uncategorized by kahl on November 4, 2010
Tags: , ,

email blast marketingYes it’s true! Email marketing using double opt-in email blasts is more cost effective than website marketing?

When you combine your website with email marketing you get a synergy effect and this is an most cost effective way to market online. Throw in some social networking a la Facebook or LinkedIn and you can even sell ice to Eskimos.

Lets be clear – we do not condone spamming… EVER! Please do not purchase any email lists and then send out emails to those lists. Only use DOUBLE OPT-IN EMAIL MARKETING.

Here are some basic tips that you can follow to create EMAIL BLASTS.

TOP 10 EMAIL BLAST TIPS

  1. DO NOT USE OUTLOOK! Do not use any email software! Sign up for an EMAIL SERVICE where you can create professional looking email campaigns and track the effectiveness and the results.
  2. Many email blast services offer nonprofits FREE or reduced price services. Some even offer free entry level services for commercial use; these are usually limited to a certain number of recipients.
  3. Use DOUBLE OPT-IN mailing lists. Let your users sign up for the service, and DO NOT SPAM.
  4. Create an email template that matches the style of your website. This will reinforce your identity and branding.
  5. KISS (Keep it Short and Simple). If you have long articles only include the entry paragraph. Then link to your website for the full article. Also try to cover no more than 3 or 4 subjects per email blast.
  6. Think VISUAL. Have at least one image to accompany each article
  7. Include all your pertinent contact infos in every email.
  8. Give your readers something for nothing – a discount, a freebie, some free tips, free advice, etc.
  9. Do not send out too many emails. Monthly is good.
  10. Add a sign up form to your website and let your visitors sign up for your email news.

Now lets start your email campaign!

You’ll need to choose from the many popular email blast services, such as:

Constant Contact

  • The most popular Email Blast service.
  • $12/month for 500 contacts and unlimited emails; Prepay 12 months and pay $10.50/month

http://www.constantcontact.com/email-marketing/pricing/

iContact

  • $24.65/month with annual contract
  • 20% discount for non-profits

http://www.icontact.com/affordable-email-marketing/

MailChimp

  • Free for up to 1000 contacts with up to 6000 emails a month
  • Unlimited emails for $15/month
  • 15% discount for non-profits

http://www.mailchimp.com/pricing/view-all

Vertical Response

  • *Free for up to 10,000 emails.

http://www.verticalresponse.com/pricing/

Questions? Please get in touch with Kahl Consultants for free advice on email marketing.

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